The Best Travel Agent Marketing Tools

By Rebecca James 28th October 2021
The Best Travel Agent Marketing Tools

As the world opens up following Covid-19 lockdowns, the future is looking much brighter for the travel industry.

Following a year of ‘staycations’, travel agencies will be hoping that business improves significantly in 2022, with an increasing number of holidaymakers planning trips abroad as confidence returns.

In this article, we’re taking a look at some of the best travel agent marketing tools that will help your business grow in 2022 and beyond.

Google My Business

We’re sure you’re already aware of the importance of search engine optimisation (SEO) when it comes to your travel agency’s digital marketing. Google My Business (GMB) is one of the most important pillars of all SEO strategies, and essential for building a localised online presence.

Although less of a focus for larger travel agents that have nationally recognised brands, GMB provides you with the opportunity to get listed in Google Maps and local search results, ultimately driving more organic traffic. This is particularly important if you have physical locations.

If your customers want to speak to an expert face-to-face, they’re going to use search engines to find travel agents local to them. Without a GMB profile, you’re not going to be discovered.

Google Analytics

It’s really important that you’re tracking the results of your marketing efforts to understand what’s working and what isn’t. Google Analytics is the best website analytics solution around, and is one of the most powerful free marketing tools.

It boasts advanced features that provide in-depth insights into your digital marketing, including:

  • Website visitor data, such as how many total sessions, unique visitors and page views your website has received in a given time period
  • Engagement metrics, including bounce rate (the percentage of website visitors that leave after viewing just one page), average time on page and average session duration.
  • Channel source reporting, i.e. whether website visitors came in via social media, search engines, email marketing etc. You can also drill down to specific marketing materials to see how successful they’ve been.
  • Goal tracking so you can report on where website visitors are converting, and at what rate.

Google Analytics takes some time to master, but considering it’s free to set up, it’s something your travel agency needs to have in its marketing technology stack.

Hootsuite

Hootsuite is a great marketing tool for managing your travel agency’s social channels, with both free and paid versions available.

Hootsuite’s free version allows you to schedule posts from two social media accounts, but is limited to just one user. The ‘Professional’ paid version is just £39/month, and is all the majority of small-to-medium size travel agents would need. It includes unlimited scheduling of social media posts (as well as bulk and auto-scheduling), reporting templates and message monitoring for six of the biggest social media platforms.

There are many social media management tools available that do similar things, including Sprout Social, Buffer and CoSchedule, but Hootsuite is probably the most popular. It boasts over 15 million users worldwide, while 800 of the Fortune 1000 companies use it.

Chatbots

You might’ve noticed that chatbots are becoming increasingly common, both on company websites and social media channels. In fact, more than 80% of consumers have used one before.

Although people still prefer to speak to a real person rather than a bot, the benefit for travel agents is that they can provide answers when a human agent isn’t available. This is particularly useful out-of-hours (evenings and weekends) when most travel agency employees might be off the clock.

If you’re not sure about implementing a chatbot on your website, Facebook Messenger Bots can be easily set up on your Facebook business page. There are two main benefits to using Facebook Messenger Bots for travel agents:

  1. There’s a low barrier to entry for both you and your target market (Facebook Messenger is the third most-used mobile app in the world)
  2. There are surprisingly few Facebook Messenger Bots being used. Although there are 6 million advertisers on the platform, there are only around 300,000 chatbots.

Canva

You’re a travel agent, not a designer, so the idea of creating engaging visual content that’s going to convert website visitors into new customers probably sounds difficult.

Fortunately, Canva makes it easy to create content even for graphic design novices.

Canva is incredibly user friendly, and it’s affordable too, with a free plan that includes a lot of great features. The ‘Pro’ paid version is just £99.99 for a whole year. It includes some really useful advanced features, including 100GB of cloud storage, access to over 100 million premium stock photos, video clips, audio and graphics, as well as the ability to save designs as templates so they can be used again and again.

Unsplash

Images are essential for selling travel to potential clients, but it can be difficult to find great stock imagery that’s suitable for that latest blog post, social media post or advertising campaign.

Unsplash offers an extensive library of free stock images, perfect for travel agents who don’t have an internal graphic design resource or want to pay for a platform like Shutterstock or Getty Images.

CRM by Inspiretec

The travel agent marketing tools we’ve covered so far are all great at supporting your marketing efforts, but without a dedicated customer relationship management (CRM) system, it’s hard to turn that work into genuine growth.

CRM by Inspiretec has been created specifically to serve the travel and leisure sector. Our CRM software provides a complete, single view of your customers, including contact information, favourite destinations, booking habits and more. The data and insights this provides help travel agents to perfect their marketing to ensure they’re reaching their ideal customer at different stages in the customer journey.

Delivering targeted marketing automation based on what you know about your customers will increase engagement with your campaigns and help your sales teams to gain new clients faster.

Selecting the right tools to support travel agency marketing strategies is more important than ever before. With increasing pressure on small-to-medium sized travel agents due to external factors, as well as the continued dominance of the sector’s biggest players, it’s essential your travel agency makes smart decisions on which travel agent marketing tools to use. 

The Travel Agent Guide To Gaining New Clients provides more in-depth information on how you can grow your business, engage your existing clientele and create new and exciting opportunities for your travel agency. Download your free copy today.

The Travel Agent Guide to Gaining New Clients

 

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